Social Media has really transformed how we market our content, products and services online. Many companies have full-time social media managers and entire social media divisions so it is a real thing and can generate traffic to your website and even better generate revenue. Over the past few years it has been increasingly harder to get your content in front of people on all social media, especially on Facebook. I shouldn’t have to tell you that you should have a Facebook page for your business and I’ve already shown you how to build an engaging Facebook community. What I’m here to do today is to show you have to effectively use your Facebook page. Facebook actually gives you many tools to do this. So let’s get started.