I really do not read magazines, but the other day I picked up a Wired magazine. Looking through it I kind of wish I didn’t. Almost half of the magazine was advertisements! The first 11 pages of the magazine were advertisements. I really don’t know that much about magazine advertising, but I guess these ads don’t sell for that much because these magazine companies need to put so many in the magazine. It is really annoying when there is a full page ad in between an article you are reading. Web advertising like Google, Yahoo, or similar ad companies is not even that intrusive. These full page ads are like big pop-ups on a webpage! So it’s like going to a webpage and having 10 pop-ups come up before you can even read anything! Going through the entire magazine there were 75 full page ads out of 182 pages. This is around 41%! That does not include smaller quarter-page and half-page ads, which there were quite a few. I guess you can see why a lot of people prefer to read things online, there are some ads, but there are a hell of a lot less and they are way less intrusive!