Digg is a great marketing tool not just for technology websites, for all websites. Getting your story or article on the front page usually guarantees a great increase of traffic. With that increase in traffic you usually are also guaranteed an increase in ad revenue. Lately I have noticed a lot of people making simple mistakes that make it so their stories do not make it to the front page of Digg.
The biggest problem I see with users who submit to Digg is that they submit every article / review they write. This is a HUGE mistake. I’ve seen this with a few review sites and just wonder how they think every one of their reviews are going to make it to the front page. For one who is going to digg that review when there are probably a lot of other reviews of the same product out there. Also if digg users see that you are submitting everything all of your content they will automatically not digg it, or even bury the story as spam!
As you look at the front page of Digg almost all of the stories are somewhat interesting. So when writing articles you want to submit to Digg you should try to make them interesting so other Digg users will digg the story as well. If you are not creative try to write about something controversial that will grab people’s attention. These are type of stories Digg users like and will digg themselves.
If you run a review site like me you know that product reviews are not that interesting, but you can still get these stories to the front page. How do you do that? Well for starters you want to give the story a good name, not something like Asus WL-500W Router. That review did make it to the front page of Digg, but the title of the story was File, Print, and Webcam server in 1, the Asus WL-500W N Router. This title tell the users that it’s not just some ordinary router. Other techniques include saying thing like Exclusive, Worlds First, First Look, etc.
Digg has become very bloated with millions of stories that get under 10 diggs, so if you want your story to get to the front page try to make it interesting and unique.