When see you a Nike swoosh, Apple logo, or the golden arches, you instantly know what they are and what they stand for. This is brand recognition and I believe the it is very important. You should really think of your blog as a brand. You want people see not only see it as “you”, but see it as a “brand”. When people see you as a brand it gives you instant recognition and people know who you are and what you do. There are a few things you can do for free and a few that you can pay for to boost your brand recognition or start to get that initial brand recognition.
Photo of Yourself / Brand
This seems so simple, but so many people don’t do this. If you have a blog make sure it has a logo or a picture of you on it. Then people can identify that blog with you. No one wants to look at a plain jane blog layout with no logo or identity. A picture of yourself or logo gives you an identity.
Custom Design for Anything that offers it
I’m sure most of you have Twitter account’s, but how many of you have made a custom background for it? If you want people to recognize your brand you need to customize everything you can to match your brand. That’s why when you go to my Twitter page it has a background promoting this blog. Custom designs may take some time, but I’m sure people will notice. When I look at someone’s Twitter profile and they have a custom background I instantly go and check it out. If you want to know how to make a custom Twitter background you can check out my post here.
Your Name First
This is another simple thing you can do to promote your brand. If you notice on my custom Twitter background I have my facebook as BobBuskirk.com/facebook and all my other links that way as well. Putting your URL first not only makes it easier for people to remember but it puts that brand name in people’s head. The custom URL’s are easily made, you can check out my tutorial on how to do it here.
Be Willing to Pay for being different
How many blogs have you been to that look the same? If you really want to create an identity for yourself your going to want to have a custom blog / website layout. Why do you think that people like UberAffiliate and Zac Johnson pay top dollar for their custom blog layouts. This not only has to do with layout but anything that is going to help you promote your brand. Pay for things that will make you different than other people out there doing the same thing.