Social Media has really transformed how we market our content, products and services online. Many companies have full-time social media managers and entire social media divisions so it is a real thing and can generate traffic to your website and even better generate revenue. Over the past few years it has been increasingly harder to get your content in front of people on all social media, especially on Facebook. I shouldn’t have to tell you that you should have a Facebook page for your business and I’ve already shown you how to build an engaging Facebook community. What I’m here to do today is to show you have to effectively use your Facebook page. Facebook actually gives you many tools to do this. So let’s get started.
One thing that I see on social media a lot is people posting things one right after another. So they will have 5 posts in an hour. Not only is this annoying to the users more than likely not many people are going to see these posts after they have been posted. This is where scheduling comes in, it allows you to space out your posts this way they can go out throughout the day and be seen by more people. With ThinkComputers I typically space posts out an hour and a half apart.
Pin Important Posts
Facebook pages give you the ability to pin a single post to the top of the page. This means if someone goes directly to your Facebook page that is the first thing that they will see. So if you had a certain post that you wanted to get the most exposure the best thing to do would be to pin it to the top of the page. For ThinkComputers we pin the daily review for the best exposure possible.
Frequently Repost Things
As I mentioned it is harder and harder to get your content in front of people on social media, especially Facebook. If you are releasing content on your website or blog and you post it on Facebook, within the hour it will be gone and the only way someone will see it is if they go to your page. This is why you should frequently repost things. Many people who “like” your page probably have not even seen the initial post. The way I work this with ThinkComputers is our daily content goes out on a schedule throughout the day, but at night we don’t have any new content. So during the “downtime” I will schedule out Facebook posts of the content that went out earlier that day. This way your content gets in front of more people.
Facebook page insights are great and give you quite a lot of information. Just click on the Insights tab at the top of your Facebook page to access them. One of the best pieces of information from insights is the ability to see when your fans are online. To do this once in insights click on the “Posts” tab to see when your fans are online. For ThinkComputers the peak time is right around noon. So now that I know when most of my fans are online I can publish my most important posts then. Typically with ThinkComputers that is our daily review. This type of information is very important for people who are only posting 1-2 things a day as you can totally miss your “window” and barely anyone will see your post.
Now that you are in the Posts tab scroll down to see the latest posts that you have published. Here you can see which ones have performed the best. You are able to see the reach, post clicks, and likes, comments & shares. Now that you see what posts are performing the best you may want to market that type of content more. You can go even deeper by clicking on the “Post Types” tab at the top of the page and now you can see which type of content is performing best. So if photos are doing better than links than you might want to focus on that.
Have a Facebook Marketing Strategy
With all of these tips that I’ve given you, you should be able to develop a Facebook marketing strategy. Remember Facebook is free advertising so take advantage of it and it can really be powerful if you take the time to really do it. Many people just let WordPress auto-post to Facebook and wonder why their Facebook community is not growing and there is not that much engagement. Having a real Facebook strategy can really bring more traffic to your website or blog.