If you are a frequent visitor of ThinkComputers than you may have noticed a few things that are different. I told you before I was doing some Ad testing on my inline Google 336 ads. With the addition to that I have been making my actual review pages longer. This cuts the total review pages down. Why would I want to do this? Well here are a few reasons.

First my average pages viewed per visit is 3.52. This means that on average if 1 person visits my site they check out 3 pages then leave. So what’s the point of having a 10 page review if most of the people viewing the site are only looking at 3 of those 10 pages.

Also if I have 10 pages all with Google 336 ads on them it is likely that not as many people will click on the ads. Now with the 10 pages my impressions will go up, but my CTR will go down. This won’t really help me at all. So if I make the pages longer and have less pages with ads on them for one the ads won’t seem as obtrusive, and people are more likely to click on them.

Ok so I have made that change and things are going good, but I also made another change. If you look on the left side of the page you will see another 160X600 banner ad. This banner ad is Tribal Fusion. If they can accept you I would definitely signup with them. They have really good rates, and a lot of them are direct CPM. So now that the pages are longer people will actually see that ad, they won’t have the scroll down past the article the view it. This will help so people will actually click on the ad, but if it is direct CPM it does not even matter if they do click on it!

Now I was running my top 468X60 on Tribal Fusion, but one thing with Tribal Fusion is that they do not have a lot of inventory, especially for a 468X60 placement, so a lot of the time you would see an ad council ad. You don’t make any money on ad council ads. So I have put that in rotation with a Google ad. Also I have also put a Tribal Fusion ad in my 728X90 rotation. So it is now Google, TF, and TTZ. 728X90 and 160X600 ads pay more and have a bigger inventory, which is why I have added them.

So how has this helped? Well on average I was making like $2.50 a day off Tribal Fusion. Now I am making around $12 a day! That is $360 compared to $75! A nice increase for just adding some ads in! Also I have not noticed a big change in the Google 728X90 revenue. This is good because I was expecting it to go down, because instead of just 2 ads in rotation, there are 3. It’s a little too early to gauge Google 336 earnings. I will update you with that next week!