It’s so funny how many people think you can just put a website up with a little bit of content slap some adsense on it and you will be making enough to living off of it. So many people assume that is how I make money online, when in reality adsense really does not make me that much at all. And I work my ass off on my sites, I don’t have 1 hour work days. I get e-mails from people asking me why their website is not making any money and it’s easy to see why. Here are 3 very important reasons why your website isn’t making money.
Content
This has to be one of the most important things for a website. You can’t just put up a website and expect it to make money without updating it. That is why you see so many websites updating once a day if not more. At ThinkComputers we post a minimum of 5 reviews a week if not more. People are not going to keep on coming back to your website for the same things, you need to update! Also try to make your content valuable to your readers, that way they will keep coming back for good content.
Traffic
How are you going to make any money if no one is visiting your website? Traffic is key for any type of ad system’s whether it be 3rd party ads like adsense or if you are selling private ads. No one is going to buy an ad off you if no one is visiting your website. You can get traffic to your site by using good SEO, buying traffic via google, yahoo, etc, or you can try and spread the word through many of the social networks like Facebook and Twitter. Also good content plays a big role in your traffic and I pointed out above.
Ad Placement
So many people plaster ads all over their site thinking the more ads the more money I will make. This is not always true. Each ad you add decreases the value of the ads as a whole. You need to strategically place your ads so they do not decrease the value of each other. Also you need to do a good deal of testing to see which ads are performing best and keep those and drop the ones that are not really making you that much money. If you are using adsense mess around with the ad colors too, testing which colors perform best on your site.