A few weeks ago a friend of mine sent me to a YouTube video of Soulja Boy. If you don’t know Soulja Boy is a 17 year old rapper. He is most known for the song Crank That, I’m sure most of you have heard it at least once. After watching the video my friend sent me I checked out a few more since the first was funny as hell. After looking around at a few of his videos I went to his website and looked around for a bit. I realize unlike most people doing what he does he really does a lot to promote his personal brand. Here are just a few of the things he does.
Unlike most artists who only post up their music videos and some interviews Soulja Boy does video blogs, which are really a lot more interesting than the interview cause it’s just him saying whats on his mind. One thing that was really cool that he did was take videos when we was overseas in Japan and Hawaii. It gave you a sort of behind the scenes look into what he was doing on each trip. You really don’t get that with most popular rappers out there. His YouTube page has over 10 million views and 147,238 subscribers.
Kyte.tv is a live webcasting service that allows you to broadcast live video from your computer or supported cell phone. Soulja Boy uses this service whereever he is at so you know what he is up to. He has the stream embedded on his myspace page and his website, whenever he starts streaming you can watch live what he is doing. This is even more of a behind the scenes look, especially since it is live! Unlike most artists who use Kyte to showcase music videos Soulja Boy actually just records what he is up to.
Like most people his age Soulja Boy likes to play video games. He lets everyone know his Xbox Live gamertag – Souljaboytellem, and displays his gamercard on his website. He is also started a gaming group called SODMG Gamers.
These are just a few of the things he is doing to promote his personal brand, but he sure is doing a good job at it. Like I said he is one of the only artists doing this on a constant basis. If you look at just at what YouTube has done for him over the past year then you will understand the power of personal branding.