One thing that I end up doing a lot is going to a website and really liking the content, but then totally forgetting about the website and never being able to find it again. While this is annoying to me, it can’t be a good thing for the site owner. With any website I’ve ever worked on or ran I always made sure there were options for the user to get updates about new posts on the site or alert them when there is something going on with the site. You don’t want someone going to your site and really enjoying it, but them never coming back. So here are 3 really easy things you can add to your site to bring people back and let them know what’s going on with the site.
This is one thing every website should have. Most publishing platforms these days have RSS feeds built right in so you don’t even have to worry about anything. An RSS feed easily lists your latest posts on your website and user’s can read them in their favorite RSS reader. Even if you are not using something like WordPress you can use RSS feeds. I was writing the RSS feed for ThinkComputers by hand up until we moved it over to WordPress, it really isn’t hard at all.
E-mail newsletters have been around for as long as I remember, even before RSS feeds became really popular. An e-mail newsletter allows you to e-mail your readers the latest updated on your site and if you have something going on with your site you can e-mail them and let them know about it. Right now for ThinkComputers I have FeedBurner automatically running the e-mail newsletter, but there are quite a few other options out there. One of the best that I have seen is AWeber, so check them out!
If you don’t know what Twitter is by now you must be living under a rock! If you have a website you really should have a Twitter account for that website. That way when people follow that account on Twitter you can let them know about new updates to your site and when you have something big going on. Twitter is so simple to use and setup there is no reason not to have a Twitter account for your website. Whenever a new post gets published on ThinkComputers I always post a tweet about it on the ThinkComputers twitter account.
So those are some easy ways to get people to come back to your site. Have any others? Let me know in the comments!